Back in 1986, when the Acura brand was introduced by the Honda Motor Company, 2 models kick-started it : the Legend and the Integra. Since that time a couple of additional models have joined the Acura line up and the 2 original models were renamed : the Legend became the RL and the Integra was renamed the RSX. Today’s RSX – a 3 door hot hatch — continues to offer pretty much what the first Integra stood for : luxury, engineering, and price. We’ll take another look at this well-liked seller and what the vehicle means to both the driver and to the company.
Honda’s introduction of Acura was before and done slightly different than Toyota’s arrival of Lexus and Nissan’s roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include’near luxury’ as well as luxury cars in the Acura mix. This marketing methodology was kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. Honda’s technique has paid off as the Integra/RSX has been a well-liked seller and a nice bridge for Honda loyalists attempting to find something more refined than the typical Honda, but without the Acura price . Really, a star was born with the Integra and continues to polish with the RSX.
For driver’s, the RSX offers a gusto not present on the average Honda, giving it lots of room to be’specially tuned’ by the O.E.M crowd. With seventeen in. tires, 6 speed transmission, and seven spokesman Bose sound system, the RSX has been built to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the 4 banger RSX effectively combines performance with fuel efficiency.
For the Honda Motor Company, the RSX has helped keep Acura sales robust. Recently, the company began to market the Acura brand miles past its north american roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently , however , the Corporation has made a decision to discontinue the RSX to focus on further separating the Honda and Acura divisions. Thus, the first intention of Honda for Acura has been changed and Acura will now be exclusively promoted as a luxury brand.
For Integra/RSX lovers all is not lost. Honda will likely sell an in a similar fashion provided deal while Acura will continue to sell the TSX, a 4 door upscale version of the RSX. Changing consumer tastes have shown that a near luxury coupe doesn’t have quite as powerful as an appeal as a four door sedan, so the RSX will not be produced after 2006.
The Integra/RSX has served Acura and its drivers well ; new models are certain to build on its success as the Acura brand is spread globally.
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