Posted: under Auto Marketing.
Buick-GMC’s new chief inherits a familiar challenge: change consumers’ perception of the Buick brand. “Buick’s an older person’s vehicle,” says Brian Sweeney, describing the public’s view.
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Dec 28 2009
Posted: under Auto Marketing.
Notable automotive social-media gambits in 2009
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Dec 28 2009
Posted: under Auto Marketing.
From the wholesale rejection of dealers to secretly taped board meetings, there were plenty of blunders in 2009.
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Dec 28 2009
Posted: under Auto Marketing.
The economic upheaval of 2009 confounded expectations and left crystal balls fogged up. Here are 10 automotive-related predictions, usually from supposed experts, that didn’t come true.
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Dec 28 2009
Posted: under Auto Marketing.
Ford Motor Co. will use the launch of the 2011 Focus as a test case for something auto companies often talk about but rarely accomplish: the execution of true global marketing programs.
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Dec 28 2009
Posted: under Auto Marketing.
DCH Auto Group, one of the nation’s largest auto retailers, has launched its first advertising campaign promoting its corporate brand. The multimedia pitch invites potential customers to “test drive” the DCH dealerships.
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Dec 07 2009
Posted: under Auto Marketing.
This summer, General Motors Co. grouped marketing and communication under Vice Chairman Bob Lutz to sell GM’s improving lineup. But last week, that alignment was broken up by interim CEO Ed Whitacre.
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Dec 07 2009
Posted: under Auto Marketing.
To help dealers sell the 2011 Fiesta, Ford Motor Co.
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Dec 07 2009
Posted: under Auto Marketing.
Kia says it will crank up ad spending in advance of the launch of the redesigned Sorento SUV next month.
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Dec 07 2009
Posted: under Auto Marketing.
Gunther Volkswagen outsells every VW dealership in the United States by offering cutthroat deals and breaking lots of rules — especially those governing store appearance.
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Dec 07 2009