http://skycarloans.com Thu, 29 Jul 2010 04:46:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://skycarloans.com/2009/12/28/new-buick-chiefs-aim-buyers-younger-than-70/ http://skycarloans.com/2009/12/28/new-buick-chiefs-aim-buyers-younger-than-70/#comments Mon, 28 Dec 2009 20:24:09 +0000 Natta http://skycarloans.com/2009/12/28/new-buick-chiefs-aim-buyers-younger-than-70/ Buick-GMC’s new chief inherits a familiar challenge: change consumers’ perception of the Buick brand. “Buick’s an older person’s vehicle,” says Brian Sweeney, describing the public’s view.

]]> http://skycarloans.com/2009/12/28/new-buick-chiefs-aim-buyers-younger-than-70/feed/ 0 http://skycarloans.com/2009/12/28/big-moments-in-new-media-2/ http://skycarloans.com/2009/12/28/big-moments-in-new-media-2/#comments Mon, 28 Dec 2009 20:24:09 +0000 Natta http://skycarloans.com/2009/12/28/big-moments-in-new-media-2/ Notable automotive social-media gambits in 2009

]]> http://skycarloans.com/2009/12/28/big-moments-in-new-media-2/feed/ 0 http://skycarloans.com/2009/12/28/blunders-of-the-year-3/ http://skycarloans.com/2009/12/28/blunders-of-the-year-3/#comments Mon, 28 Dec 2009 20:24:09 +0000 Natta http://skycarloans.com/2009/12/28/blunders-of-the-year-3/ From the wholesale rejection of dealers to secretly taped board meetings, there were plenty of blunders in 2009.

]]> http://skycarloans.com/2009/12/28/blunders-of-the-year-3/feed/ 0 http://skycarloans.com/2009/12/28/oops-top-10-bad-predictions-for-2009-2/ http://skycarloans.com/2009/12/28/oops-top-10-bad-predictions-for-2009-2/#comments Mon, 28 Dec 2009 20:24:09 +0000 Natta http://skycarloans.com/2009/12/28/oops-top-10-bad-predictions-for-2009-2/ The economic upheaval of 2009 confounded expectations and left crystal balls fogged up. Here are 10 automotive-related predictions, usually from supposed experts, that didn’t come true.

]]> http://skycarloans.com/2009/12/28/oops-top-10-bad-predictions-for-2009-2/feed/ 0 http://skycarloans.com/2009/12/28/ford-tests-global-focus-with-launch-of-focus/ http://skycarloans.com/2009/12/28/ford-tests-global-focus-with-launch-of-focus/#comments Mon, 28 Dec 2009 20:24:09 +0000 Natta http://skycarloans.com/2009/12/28/ford-tests-global-focus-with-launch-of-focus/ Ford Motor Co. will use the launch of the 2011 Focus as a test case for something auto companies often talk about but rarely accomplish: the execution of true global marketing programs.

]]> http://skycarloans.com/2009/12/28/ford-tests-global-focus-with-launch-of-focus/feed/ 0 http://skycarloans.com/2009/12/07/retailer-dch-ads-tout-image/ http://skycarloans.com/2009/12/07/retailer-dch-ads-tout-image/#comments Mon, 07 Dec 2009 18:25:34 +0000 Natta http://skycarloans.com/2009/12/07/retailer-dch-ads-tout-image/ DCH Auto Group, one of the nation’s largest auto retailers, has launched its first advertising campaign promoting its corporate brand. The multimedia pitch invites potential customers to “test drive” the DCH dealerships.

]]> http://skycarloans.com/2009/12/07/retailer-dch-ads-tout-image/feed/ 0 http://skycarloans.com/2009/12/07/gm-scraps-fleeting-vision-of-centralized-marketing/ http://skycarloans.com/2009/12/07/gm-scraps-fleeting-vision-of-centralized-marketing/#comments Mon, 07 Dec 2009 18:25:34 +0000 Natta http://skycarloans.com/2009/12/07/gm-scraps-fleeting-vision-of-centralized-marketing/ This summer, General Motors Co. grouped marketing and communication under Vice Chairman Bob Lutz to sell GM’s improving lineup. But last week, that alignment was broken up by interim CEO Ed Whitacre.

]]> http://skycarloans.com/2009/12/07/gm-scraps-fleeting-vision-of-centralized-marketing/feed/ 0 http://skycarloans.com/2009/12/07/dealers-get-early-start-on-fiesta-training/ http://skycarloans.com/2009/12/07/dealers-get-early-start-on-fiesta-training/#comments Mon, 07 Dec 2009 18:25:34 +0000 Natta http://skycarloans.com/2009/12/07/dealers-get-early-start-on-fiesta-training/ To help dealers sell the 2011 Fiesta, Ford Motor Co.

]]> http://skycarloans.com/2009/12/07/dealers-get-early-start-on-fiesta-training/feed/ 0 http://skycarloans.com/2009/12/07/sorento-launch-includes-times-square-bash/ http://skycarloans.com/2009/12/07/sorento-launch-includes-times-square-bash/#comments Mon, 07 Dec 2009 18:25:34 +0000 Natta http://skycarloans.com/2009/12/07/sorento-launch-includes-times-square-bash/ Kia says it will crank up ad spending in advance of the launch of the redesigned Sorento SUV next month.

]]> http://skycarloans.com/2009/12/07/sorento-launch-includes-times-square-bash/feed/ 0 http://skycarloans.com/2009/12/07/rules-what-rules-vws-top-dealer-does-things-his-own-way-2/ http://skycarloans.com/2009/12/07/rules-what-rules-vws-top-dealer-does-things-his-own-way-2/#comments Mon, 07 Dec 2009 18:25:34 +0000 Natta http://skycarloans.com/2009/12/07/rules-what-rules-vws-top-dealer-does-things-his-own-way-2/ Gunther Volkswagen outsells every VW dealership in the United States by offering cutthroat deals and breaking lots of rules — especially those governing store appearance.

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